The work plan includes continuing the Chilean industry’s engagement with Bollywood, the creation of regional film commissions, and organizing trade missions to the United States, Spain, and Australia.
As part of the 2025 Cultural and Creative Industries Market (MIC) Week, ProChile and the Ministry of Cultures, Arts, and Heritage signed an agreement to reactivate the Film Commission in Chile. The initiative aims to promote the country as a film destination and boost exports of Chilean companies that provide services in the audiovisual sector.
The initiative will be carried out collaboratively between both institutions and coordinated by ProChile, given its role in promoting Chilean goods and services abroad. It will be led by Film Commissioner Yerko Martínez, a member of ProChile’s Creative Economies Department, where Chiledoc is a strategic ally as the sector brand for Chilean documentaries.
The Minister of Cultures, Arts, and Heritage, Carolina Arredondo, stated: «As a government, we have implemented a series of initiatives to promote Chile as a country with diverse filming locations. Among them is the robust audiovisual agenda carried out during President Gabriel Boric’s recent trip to India, which included a stop in Bollywood, a successful Shoot in Chile event in Mumbai, and this alliance with ProChile to reactivate the Film Commission. The production of large-scale projects in the country has a broad impact—not only on the audiovisual sector, but also on tourism, local industries, and regional development. For these efforts to thrive, we need coordinated work and the support of strategic institutions committed to Chile.»
Along those lines, ProChile’s Director General, Ignacio Fernández, added: «As an institution, we have supported more than 200 production companies in their efforts to expand into international markets. These companies have concentrated audiovisual service exports in markets such as the United States (34%), Mexico (13%), Germany (11%), France (9%), and Argentina (7%). Chile has tremendous creative potential, and our role is—and will continue to be—to showcase the country’s strengths to the world, diversify markets, and position ourselves—through the international projection of films and series—as a benchmark for quality, innovation, and creativity. In that regard, Film Commission Chile is already actively working to implement concrete actions for the national audiovisual industry.»
At the MIC meeting, a working group was formed with various institutions that will play strategic roles in supporting the establishment of the Film Commission. These include the Undersecretariat of Tourism, the Production Development Corporation (CORFO), the Division of Cultures, Arts, Heritage, and Public Diplomacy (DIRAC), Imagen de Chile, InvestChile, the National Television Council (CNTV), and the Association of Regional Governors.
Speaking from her role as director of Chiledoc—the sector brand dedicated to the international promotion of Chilean documentary—and as a board member of the Chilean Documentary Corporation (CCDoc), Paula Ossandón states: «The reactivation of such an important tool as the Film Commission will help articulate Chile’s strategic potential as a destination not only for filming, but also for hiring local talent and services. Coordinating the available offerings across the country and effectively channeling the needs that arise from abroad is a great challenge… and we’ll be here, as a sector brand, to support that connection.»
The 2025 work plan for the Film Commission includes the creation and reactivation of film commissions across all 16 regions of the country. It also aims to replicate the experience with Bollywood in other markets, through visits by Chilean producers and regional film commission representatives to Los Angeles (United States) and San Sebastián (Spain), a trade mission to Australia, and the registration of Film Commission Chile with the Association of Film Commissioners International (AFCI), among other initiatives. All of this is intended to bring the national industry closer to major production houses around the world.
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